About Stubborn Goat Ski and Board Tune Shop

Since 2017

About Stubborn Goat

Stubborn Goat Ski & Board Tune Shop is a friendly, family-run independent shop that loves working with everyone from first-timers to seasoned powder hounds. We're particular about your gear, not your ability.

Stubborn Goat started in 2017 on 30th Street in North Park as a combined bike and ski shop. Since then, the businesses have evolved in different directions, and our ski and snowboard operation is now located at 7547 Convoy Ct in Kearny Mesa, San Diego.

We’ve teamed up with Revolution Snowsports, an indoor ski and snowboard training facility, to create a pretty unique experience for San Diego. On one side of the building, you can work on your skiing or snowboarding year-round with indoor training. On the other, Stubborn Goat takes care of your skis and snowboards with professional tuning and service.

  • 2017In business since
  • 280+Reviews on Google and Yelp
  • 1-3Days for most standard tunes
  • 4Tune packages

The crew

Sam and Adam

Sam, owner of Stubborn Goat, torquing a ski binding at the workbench

Sam, owner and technician

Sam has owned Stubborn Goat for nearly 10 years and has spent more than 25 years in the outdoor ski and bike industry. Much of that time was spent at REI, working as a ski and bike tech and eventually running shops from the East Coast to the West Coast.

He graduated with a degree in Parks and Recreation with a concentration in Adventure Sports, initially working as a guide before transitioning into the ski and bike shop world, and he’s been doing it ever since.

When he’s not tuning equipment, you’ll usually find him mountain biking or ripping around the mountain on his alpine snowboard. He’s also a dad of two young kids and especially enjoys introducing new people and families to skiing and snowboarding.

Adam, Stubborn Goat ski technician, hand-finishing a ski at the workbench

Adam, ski technician extraordinaire

Adam has been part of Stubborn Goat for about five years. He’s a San Diego local, born and raised, is fluent in Spanish, and has spent plenty of time on both sides of the U.S.-Mexico border.

Before joining Stubborn Goat as our dedicated ski technician, Adam spent about 10 years in Mammoth working for Mammoth Mountain. When he’s not in the shop, there’s a good chance he’s out snowboarding.

Adam also runs his own unique business, Hooves on the Highway, rescuing goats that are injured or in bad situations and transporting them to sanctuaries where they can be properly cared for. Sometimes that means driving them hundreds or even thousands of miles. The goats ride comfortably in the back of his Subaru, stopping frequently for walks and fresh air. Needless to say, they make quite the roadside attraction.

Yes, our ski tech works for Stubborn Goat and also rescues actual goats. We couldn’t have planned that one better.

Lessons

Our partner, Revolution Snowsports

Want to work on your turns before your next trip? Revolution Snowsports offers ski and snowboard lessons and training on an indoor slope simulator.

Visit Revolution Snowsports (opens in a new tab)

See our tunes and pricesSend us a message

Got gear?

Questions about your gear? Give us a call.

We're happy to take a look and tell you what your skis or board really need.

Call (858) 876-2453Or send us a messageInstagram @StubbornGoatSD (opens in a new tab)
Call Stubborn Goat at (858) 876-2453Get directions to Stubborn Goat (opens Google Maps in a new tab)
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